Beyond Business | A conference for wedding and event business owners
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-10,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-16.7,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

For the wedding + event business owners who want to get actionable, get out of their own way and swap strategies to build your business the right way.

This is a new kind business conference for you.

Coming Early 2019

This is not your normal, “listen to a bunch of speakers tell you the state of your industry” conference.

A conference with an intimate setting where you get your questions answered and the attention you need.

At Beyond Business, you won’t feel lost in a sea of people while you’re sitting and listening to speaker after speaker. You’ll join 60 of your peers – wedding & event business owners just like you.


A conference where you have time to implement what you learned – during the conference.

Ideas and inspiration gathered won’t collect dust in a desk drawer. Beyond Business has built-in study halls where you have time to take the advice of an expert or business owner and literally implement it into your business at the conference.


A conference with content that speaks to the specific needs of your business.

Beyond Business is built around interactive sessions where you drive the content presented and you get to ask the questions that really matter to you and your business.


A conference with local resources to help you in your business.

Inspirational speakers are great but local experts that you can hire to help you with your business are better. Beyond Business will feature local tax, legal, insurance, and financial experts to guide you through all the important stuff in your business.


A conference with honest and open conversations with other business owners – your peers – about the tough stuff in business.

While there will be some pretty stuff and some fun stuff (Bloody Mary Bar!), Beyond Business spends a full day tackling mindset hurdles and talking openly with peers about the fears, insecurities, loneliness and challenges of running your own business.

Beyond Business is a 2-day gathering of your peers in the wedding & event industry. We start with business tactics and actionable strategies that help you do your business the right way. And then we go beyond. Into cultivating peer connections, work-life balance and building better businesses that are intentional and fulfilling. This is a new kind of gathering – one where you will be able to connect with like-minded peers in your industry, build relationships to take your business to the next level.

What to Expect

+Intimate and interactive environment – tickets are limited to 60ppl

+Local experts & presenters speaking on legal issues, health insurance, blogging, podcasting, work/life balance, budgeting, money mindset, sales, hiring, self-awareness, taxes & more!

+Mastermind breakouts to swap strategies with business peers and talk openly about challenges

+Industry & Expert Panels

+Built in study halls where you can implement new ideas or network with experts and peers

+Interactive Conference App

+Predictive Index Assessment ($100 Value)

+Complimentary Parking

+All-day coffee station, breakfast, lunch & afternoon breaks (including Bloody Mary & Mimosa Bar!)

+A collaborative environment where you can discuss business problems, seek advice, brainstorm creative solutions, and offer encouragement – with people just like you.

Stay in the know. Sign up for Emails.


Meet Your Hosts 


We are excited for you to join us and 60 other wedding and event business owners for the Beyond Business Conference in Nashville, TN.  This is a new kind of gathering – one where you will be able to connect with like-minded peers in your industry, build relationships around sharing strategies of success and find the clarity, confidence and connection to take your business to the next level.

Alyssa DiCicco Beyond Business Conference Nashville



After years of blogging & dreaming of owning her own business, Alyssa combined her loves to bring you Nashville Bride Guide! NBG is a local wedding blog, connecting couples to vendors and giving them inspiration from real Nashville weddings, styled shoots, engagements and more. Alyssa hails from the Chicago area, but she’s called Nashville home for 10 years and it’s since given her an eye for design and trends in the local wedding industry. Alyssa has worked with brands such as Pottery Barn, Williams Sonoma, David’s Bridal + Draper James and has held monthly wedding segments on NBC’s Today in Nashville.



Krista Chapman is a former event planner turned business and marketing strategist, specializing in the wedding & event industry. Working through the ranks of restaurants, catering companies and event venues over 19 years, her experience now gives her the unique perspective she uses to guide independent business owners. Now, as the owner and founder of Path & Compass, she uses thoughtful business and marketing strategies to guide business owners and leaders towards more meaningful success. These strategies show them how to connect with ideal clients, overcome nagging mindset hurdles and get clear on what brings them joy and makes them money.




8-9 Breakfast, Networking & Registration
9-9:20 Welcome
9:20-9:50 Michael Brody-Waite | CEO, Nashville Entrepreneur Center | Practicing Authenticity & Vulnerability for Better Business Ownership
10-11 Industry Panel
11:15-12:15 Breakout Masterminds/Roundtables
12:15-1:30 Lunch & Networking
1:30-2 Lisa Shacklett | Hayde & Co. | Self Awareness  & the Predictive Index: How Really Knowing who You Are Makes You a Better Business Owner
2-3 Strategy Swap & Brainstorming Breakouts
3-3:45 Study Hall & Networking
3:45-4:30 Kristin Kaplan | Tackling Money Mindset from Overcoming Limiting Beliefs, Charging Your Worth & Opening Yourself to Abundance
5-7 Happy Hour Party!



8-9 Breakfast, Networking & Registration
9 -10 Expert Panel
10:15-12 Tactical/Strategy Trainings & Expert Workshops
12-1:15 Lunch & Networking
1:15-2 Bubba Plunk  | Infinity Hospitality | Sales for Wedding & Event Pros – Funnels, Prospecting, Objections, and Diversification to Close More Sales
2:15-3 Tactical/Strategy Trainings & Expert Workshops
3:15-4 Study Hall
4-4:45 Closing
That’s a wrap!

Please note, the exact conference schedule may change.



After spending 10 years managing a successful wedding planning company, Stunning Events, Kristin Kaplan now helps creative entrepreneurs plan and manage profitable businesses that fit into their lives. She is the creator of The Pricing Workbook and co-founder of The Wedding Business Bosses community and The Wedding Business Academy.

Kristin Kaplan

Planning for Profit


Tackling Money Mindset from Overcoming Limiting Beliefs, Charging Your Worth & Opening Yourself to Abundance


Husband and wife team Jen & Chris Creed have been shooting weddings for over ten years. While having a successful business, Jen & Chris started the Nashville Wedding Podcast as well as partnering to launch Adventure Wedding Co. - an all-inclusive elopement service for weddings abroad.

Chris Creed

Jen & Chris Creed Photographers


Launch Your Podcast – The basics of Tech, Editing and Distribution


Michael Brody-Waite is the current CEO of the Nashville Entrepreneur Center and Founder of the Inner Success University. Michael is extremely passionate about recruiting, developing and leading successful teams, but his “jam” is building a culture where growth, humility, transparency, and love thrive.

Michael Brody-Waite

Nashville Entrepreneur Center


Practicing Authenticity & Vulnerability for Better Business Ownership


Becki Annastas took ownership of Dream Events & Catering in 2015 after years as the company manager with a vision for a company that cultivates splendid food & sensational gatherings. Dream has quickly expanded its office, staff and business to become one of the largest and most respected caterers & planners in Middle Tennessee.

Rebecca Annastas

Dream Events & Catering


Balancing Business Ownership & Parenthood


In 2011, Rachel Schaffer Lawson launched Schaffer Law Firm PLLC. She quickly discovered her passion and the firm’s mission: to provide quality and accessible legal services to innovative entrepreneurs, impactful nonprofits, and the wide variety of arts and entertainment the city of Nashville has to offer.

Rachel Schaffer Lawson

Schaffer Law Firm PLLC


Choose Your Own Legal Adventure – Q&A on Copyright, Contracts, Trademarks and More


As a Sales Specialist at Infinity Hospitality Group, Bubba enjoys taking his clients wildest dreams from imagination to reality while making them feel comfortable and confident during their experience. Before coming to IGH, he worked with the Nashville Scene, Nfocus Magazine, and the Nashville Post.

Bubba Plunk

Infinity Hospitality Group


Sales for Wedding & Event Pros – Funnels, Prospecting, Objections and Diversification to Close More Sales


James Sweeting is a business coach for creative professionals helping them achieve outstanding results and have more money and freedom to live life on their terms. He’s coached producers, photographers, artists, and employees at businesses like Facebook, The Nashville Musicians Union, and Muletown Coffee.

James Sweeting

Money Mastery & Freedom


Budgeting for Small Business – How to Manage the Ebb and Flow of Money in the Wedding & Event Industry


Ross Rainwater is a licensed insurance agent for HealthMarkets Insurance Agency in Brentwood, TN. He is an insurance professional representing multiple carriers to provide the quality, affordable coverage for his clients.

Ross Rainwater

Health Markets


Heath Insurance Hell – Q&A on Changing Laws, Employee Requirements and Healthcare  Options for Self-Employed

Alyssa DiCicco Beyond Business Conference Nashville

Alyssa DiCicco owns and operates Nashville Bride Guide, a local wedding blog, connecting couples to vendors and giving them inspiration from real Nashville weddings, styled shoots, engagements and more. Alyssa has worked with brands such as Pottery Barn, Williams Sonoma, David’s Bridal + Draper James.

Alyssa DiCicco

Nashville Bride Guide


Creating Wedding Blog Submissions that WILL Get Published


Lisa Shacklett has been passionately growing organizations and people for over 30 years. A native Nashvillian, Lisa is a visionary leader who has successfully applied her corporate sales foundation to diverse environments with proven results.

Lisa Shacklett

Hayde & Co.


Self-Awareness & the Predictive Index: Tools to Determine the Right Client, Business Model and Growth Plan for You


Adam Loeffler is Managing Director of Details Nashville. What started as a photography company has since grown into a successful, multi-faceted business that offers photography, videography, video booths, entertainment, planning and event staffing.

Adam Loeffler

Details Nashville


How to Find & Keep Quality Talent for Your Team



Retirement and Succession Planning for Business Owners that Don’t Want to Work Forever


Tax Basics for Small Business – Deductions, Tips & the New Tax Law


New Tax Law Strategies to Save You Money as Your Business Grows and Changes


Leveraging Your Brand’s Reach Through PR and Social Media

The Venue

Centrally located in Nashville’s growing Gulch neighborhood, Wellspire’s mission is to create intentional spaces for teams to gather, collaborate and create. Launched in 2014, this inspiring space offers a serene and comfortable backdrop for boss brainstorming and peer collaboration expected at the Beyond Business Conference. Their mission and ours simply couldn’t be more well-matched.



Central Location
Complimentary Parking
Nearby Lodging & Accommodations

Get in front of business owners & decision makers looking to build their business the right way.

Be Part of the Beyond Business Mission